PRISM has 24 years of client service and has established itself as an accomplished provider of professional risk management, insurance placement, claims services and specialty services to the P&C world as well as the personal lines marketplace.  From its modest New York State roots, PRISM is now offering full-services in all 48 contiguous states.

Delivering Beyond: Exceeding client expectations – every day.

PRISM Company History

While working at the firm of Hirsh Wolf Brokerage, currently a division of HUB International (a North American insurance brokerage company based in Chicago), Ettie Schoor identified a growing need in the healthcare industry for improved risk and claims management.  Nursing home operators were frustrated with the soaring costs of facility and staff insurance premiums.  Ms. Schoor seized this opportunity to found PRISM in 1994 and offer healthcare clients focused initiatives to mitigate risk exposures and take control of rising costs.

 Ettie Schoor

From day one, Ettie Schoor set PRISM’s sights on knowing every detail of healthcare risk, finding the right partners to protect those risks and finally striving every day to “exceed client’s expectations.”  By 2005, Ettie and PRISM had earned a strong reputation in the Northeast part of the country, adding dedicated teams to deliver innovative claims and risk management strategies.  By 2013, PRISM expanded its scope of products, coverages and services deploying the “life lessons” of Workers’ Compensation for healthcare to a growing list of Property & Casualty clients and exposures.  In 2017, PRISM expanded its geographic footprint, product offerings and specialty niches with sophisticated risk management tracking and modeling systems as well as state-of-the-art claims management software.

In 24 years of service its clients, PRISM still motivates its employees to continue to focus on their founding philosophy of exceeding client expectations at every level of customer service.  PRISM has built a powerhouse team of professionals whose efforts are accurately captured in the company’s motto… Delivering Beyond the Policy.

PRISM Family of Companies



Power-Broker-61x45PRISM named Risk & Insurance “Power Broker”  2022  2020  2016  2015